As the social media manager for 33 Realty’s corporate accounts, I created and scheduled content to promote brand awareness, highlight company culture, and engage building owners and investors.
My efforts helped grow our LinkedIn following by 29% and Instagram by 36% over two years.
Created to promote the team’s
appearance at a Bisnow event.
Created to promote a new business contract.
Created to promote company culture.
At Richard, I developed and executed a multi-channel marketing campaign celebrating the company's recognition on Crain's 2026 Fast 50 list. The campaign spanned social media and employee communications, highlighting Richard's growth, culture, community impact, and distinction as the only AEC company recognized that year. To stand out from traditional award announcements, I used an editorial-style approach that put the company's story and impact at the forefront.
The campaign generated strong engagement across internal and external channels, including a 21.8% LinkedIn engagement rate, increasing Instagram Story views throughout the series, and 187 intranet views with an average read time of 1 minute 22 seconds.
Created in Adobe XD
Created in Adobe XD
Created in Adobe XD
Created in Adobe XD & Photoshop
Created in Adobe XD & Photoshop
One of Richard's recruiting strategies is encouraging leaders to share company milestones and culture on LinkedIn.
I created these animated graphics for our executive and HR teams to highlight Richard's growth, reinforce our employer brand, and generate interest from prospective employees.